Roy Communities That Care
This partnership was formed to engage parents and raise awareness of the key role they play in their kids’ lives. The Roy Hope Center was chosen as an ideal venue because of its large basketball court. Parents routinely walk through the gym daily to pick up their kids from afterschool programs, so basketball-theme messages were installed to address proven prevention skills. Additionally, the Coalition partnered with the Roy City Police Department to develop social media videos about the hazards of underage drinking, which were launched at event with the Roy City Mayor and Roy City Police Chief.